If you are looking for a job, one of the best actions you can take is building your personal brand. What is a personal brand? Well, think of brands you know and like. From the National Football League to Coca-Cola, most large organizations have a brand they are known for. Job-seekers need to have one as well.
Advantages of a Personal Brand
A personal brand differentiates you from the competition. It showcases your accomplishments and personal qualities. It can be a blend of achievements from your resume and things you do in your personal life.
Building a Brand: Use Social Media
LinkedIn is very important because many recruiters and companies use it to find qualified candidates.
LinkedIn works as an online resume. Place your jobs, the dates you held them, your job titles, and duties on it and highlight your most significant achievements. You can also professionally focus on the fact that you are looking for a job.
You can also place personal interests and hobbies on LinkedIn, so it gives a sense of who you are as a person in addition to your qualifications for a job.
Highlight your LinkedIn material with related social media, such as Twitter, Instagram or Facebook. The more social platforms you are on, the more likely it is to be seen by recruiters and employers.
Once you are on social media, be sure to post frequently. Otherwise, it may look like the accounts are not current or active. Strive for at least one post per week.
Be sure your posts are professional and use good judgment in what you post. That is part of building a brand. Never display anger or aggression in posts, or bad-mouth former employers or people you know.
Reach out actively on these platforms. It is a great way to connect with people who work in the same industry you do, or who may work at companies you are interested in. If there are forums around your industry, join them as well.
A Staffing Agency That Works for You
Reaching out on social media to highlight your personal brand is important in a job search. For more tips on job searching, contact Nesco Resource today.
