As a new marketing manager, the pressure is on. You have a great deal of influence in advancing the business goals of the organization, since you directly determine how to best get products/services in front of your customer base and encourage them to act. Rev up your confidence by getting started on a strong note. Read on to learn more about how to succeed as a new Marketing Manager.
Look and Act the Part
You branded and sold yourself during the hiring process, so keep that up as you grow into your role as a new marketing manager. Dress ultra professionally and take care to be very well-groomed to look the part. Then, ensure you are projecting the confident, well-connected image people expect to see of a Marketing Manager. Network and introduce yourself and get to know your colleagues.
Aim to Understand the Company
You cannot effectively
market your new employer’s products and services unless you understand the
company inside and out. Immerse yourself into the company by doing as much
research as you can on your own, as well as asking in-depth questions about its
history, mission and overall goals.
Research Your Audience and Competitors
Dive deep into gathering the information you will need to make marketing recommendations and decisions by researching your audience as well as your company’s competitors. Get as specific as possible about the demographics of your core customer base and any market research that has been conducted. Look into your company’s competitors to see what recent marketing campaigns they have done, so you know what you are up against.
Develop Goals
Once you feel comfortable that you understand the company’s marketing needs, you can start to make your own mark. Develop both short and long term marketing goals you would like to achieve. Create a detailed plan with a timeline and plan to measure performance with objective metrics so you can easily prove your efforts to higher-level executives.
Spark Your Creativity
Inspiration can be found in the most unexpected ways, so build inspiration in time for sparking your creativity. Make it part of your routine to read marketing industry content, but also go beyond that and stay well-versed in the news, social media, and pop culture.
If you are ready to get your job search started, turn to Nesco Resource. We have been working with job seekers and employers since 1956, and our decades of experience shows we have the expertise to make the best matches. Search our current openings now.
